While some Chinese customers may prefer to buy from established Japanese brands such as Issey Miyake, Yohji Yamamoto, Adore, Tomorrowland and Hyke, they do not eschew international brands. Major luxury watch and jewellery brands, including Rolex, Mikimoto, Tasaki, Bulgari, Tiffany, Patek Philippe, Chaumet and Graff, are also popular. It seems Chinese shoppers are not that dissimilar from Japanese or European shoppers. They appreciate quality and often look for things that are unique to Japan or that sell for less than in their home country. In the end, the biggest difference would appear to be in quantity.
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