The companies also mined Yanxuan purchasing data for various products including condoms, lubricants and vibrators, finding that men accounted for 72 per cent of all purchases. The exception was vibrators, where women made 63 per cent of the purchases, the report said.
The more a person earns, the more likely he or she is to have sex at least once a week, according to a survey of thousands of internet users in China.
The finding was released on Tuesday in a report on the sexual activity of people born in the 1980s and 1990s, and based on a 10-month survey conducted jointly by Chinese online marketplace Yanxuan and adult product company TryFun – both owned by e-commerce giant NetEase.
The proportion of people having sex at least once a week rose with income, with 80 per cent of respondents from households with a combined monthly income of more than 50,000 yuan (US$7,260) a month reporting having sex at least weekly.
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The proportion of people having sex at least once a week rose with income, with 80 per cent of respondents from households with a combined monthly income of more than 50,000 yuan (US$7,260) a month reporting having sex at least weekly.
