Showgirls are still a major appeal at gaming conventions, where firms like Tencent and NetEase deploy an army of young women to entertain the mainly male attendees.While the “sex sells” vibe of earlier exhibitions has been toned down, showgirls like Chen remain a major appeal of ChinaJoy, where the country’s biggest gaming firms like Tencent and NetEase deploy an army of young women – now more fully dressed – to greet and entertain the mainly male attendees.
The practice is a reflection of the sexism still rampant in China’s gaming industry, the world’s largest with estimated sales of US$15 billion in the first half of this year, where women still have a long way to go before they are seen as anything more than decoration.
PUBLISHED : Sunday, 19 August, 2018, 2:03pm
UPDATED : Monday, 20 August, 2018, 10:56am
