Effective Decision Making

In psychology, decision-making is regarded as the cognitive process resulting in the selection of a belief or a course of action among several alternative possibilities. Every decision-making process produces a final choice; it may or may not prompt action. Decision-making is the process of identifying and choosing alternatives based on the values and preferences of the decision-maker.

Human performance with regard to decisions has been the subject of active research from several perspectives:

• Psychological: examining individual decisions in the context of a set of needs, preferences and values the individual has or seeks.
• Cognitive: the decision-making process regarded as a continuous process integrated in the interaction with the environment.
• Normative: the analysis of individual decisions concerned with the logic of decision-making, or communicative rationality, and the invariant choice it leads to.

https://en.wikipedia.org/wiki/Decision-making