Online shopping allows consumers to buy beyond national borders. As it is, Chinese consumers are already shopping widely across the globe, especially within Asia-Pacific. According to Alibaba, of the 1.48 billion transactions during Single’s Day 2017, much went to the 60,000 overseas participating brands out of a total of 140,000. What’s more, Mintel research reveals that a fifth of Chinese online consumers of imported food products have purchased online from Japan, South Korea and Hong Kong. Meanwhile, consumers living outside of China are shopping from the e-commerce heavyweight—especially those residing in East and South Asia.
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