WeChat, or Weixin as it’s known in China, began life in a southern corner of the country at the Tencent Guangzhou Research and Project centre in October 2010. Since then, it has grown into the most popular mobile app in the country with over 1 billion monthly active users who chat, play games, shop, read news, pay for meals and post their thoughts and pictures. Today, you can even book a doctor’s appointment or arrange a time slot to file for a divorce at the civil affairs authority.
Mini programs refer to applications typically smaller than 10 megabytes that can run instantly on the main app’s interface. They offer speed of access to users because a program does not have to be downloaded from an app store, they can run from within the app. This innovation allows platforms to host multiple services, turning them into super-apps, delivering greater convenience to consumers in the world’s largest smartphone market.
Tencent has frequently added innovations to WeChat, designed to drive growth and loyalty, the latest being mini programs
PUBLISHED : Thursday, 16 August, 2018, 7:04am
UPDATED : Thursday, 16 August, 2018, 3:39pm
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