8/22/2018
ASIA’S BEAUTY POWERHOUSES: J-BEAUTY AND K-BEAUTY
In the last decade, K-beauty has successfully cracked the international beauty market which was previously led by an established few J-beauty companies and brands. K-beauty has achieved its position as a trendsetter, winning the hearts of Asian consumers all thanks to its fast-paced product innovation activity and agile transition to digitisation. Finally, there is a rising player in the Asian beauty market; China beauty, or C-beauty, has quickly grown in the skincare and makeup sectors in recent years. China beauty brands have absorbed the best practices of the world’s leading products and adapted them to suit the needs and tastes of local Chinese consumers.
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